UMBRA ×
LEELEE CUBER
A paid UGC collaboration that became a high-performing piece of organic content — reaching 750K+ views and generating 3K+ product taps.
THE CONTENT
TRAVELLED.
The Reel was created as paid UGC for Umbra, then published organically to my audience. The content continued travelling far beyond the original deliverable.
MAKE THE
PRODUCT
FEEL NATIVE.
A clean product demonstration built around real use, tight visual pacing and a hook designed to stop the scroll.
SHOWCASE A
MODERN,
EVERYDAY
PRODUCT.
Umbra partnered with me to create a short-form video showcasing the Play Date Calendar in a clean, authentic and relatable way — highlighting its design, functionality and real-life use.
SIMPLE.
AUTHENTIC.
NATIVE.
Strong hook
Grabbed attention immediately with a satisfying visual opening.
Showed real use
Demonstrated the product naturally instead of over-explaining it.
Clean editing
Kept the pacing tight, visual and native to short-form platforms.
Shared to my audience
Published organically so the content could travel beyond the paid deliverable.
REAL
RESULTS.
The headline tells the story. The screenshots show why it matters: the Reel generated unusually strong sharing, saving, profile activity and direct product interest — not just passive views.
People didn't just watch.
They interacted.
The content drove
measurable action.
THE WORK
SPEAKS.
The content was strong enough to be shared by Umbra, giving the collaboration value beyond the original deliverable.
LET'S MAKE
SOMETHING
PERFORM.
Have a product that deserves better content? I create product-first UGC built for attention, retention and action.
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